870.236.7627
  • Home
  • About
  • Resources
    • Marketing Blog
    • Marketing Resources
  • Stations
    • 107.1 JACK FM
    • JILL Radio @ 99.3 KTPG
    • iRock 103.7 - 21st Century Rock!
  • Premiere Magazine
  • Web & Mobile Marketing
    • Web Marketing
    • Mobile Marketing
  • Contact
  • Careers

STUDY: AM/FM Radio Is The King Of All Audio

8/19/2015

0 Comments

 
Picture
That's right! A new study shows that traditional terrestrial radio holds the largest share of listener-ship over all other audio formats!

"Key findings show: - Advertisers estimate that 64% of Americans are reached by AM/FM but the actual Nielsen weekly reach is 93%. - Advertisers and agencies perceive the audience share of Pandora and Spotify to be nearly the same as AM/FM. In reality, AM/FM’s audience share is 9X Pandora and 17X that of Spotify. - Nielsen data also shows that radio reaches 93% of Millennials – 22% more Millennials than TV. TV misses one in four Millennials."

This means radio should continue to be a major part of your advertising strategy. If you need help formulating a strategy, get in touch with the knowledgeable Media Consultants at MOR Media.

Get the full article from The Morning Mouth at themorningmouth.com and get more details in this awesome slideshow!

~Leisa Rae
0 Comments



Leave a Reply.

    Leisa Rae

    Big ideas for marketing your small business!

    Archives

    October 2016
    February 2016
    January 2016
    November 2015
    August 2015
    May 2015
    April 2015
    June 2014
    May 2014
    April 2014
    February 2014
    January 2014
    September 2013
    August 2013

    Categories

    All

    RSS Feed

Powered by
✕