"Key findings show: - Advertisers estimate that 64% of Americans are reached by AM/FM but the actual Nielsen weekly reach is 93%. - Advertisers and agencies perceive the audience share of Pandora and Spotify to be nearly the same as AM/FM. In reality, AM/FM’s audience share is 9X Pandora and 17X that of Spotify. - Nielsen data also shows that radio reaches 93% of Millennials – 22% more Millennials than TV. TV misses one in four Millennials."
This means radio should continue to be a major part of your advertising strategy. If you need help formulating a strategy, get in touch with the knowledgeable Media Consultants at MOR Media.
Get the full article from The Morning Mouth at themorningmouth.com and get more details in this awesome slideshow!