21st Century Rock.

iRock is an evolution in Rock radio, closing the gap that other rock stations leave wide open. While other stations are either classic or current, iRock hinges itself on the 90s rock, dipping back into the 70s and 80s for just a bit, and then throwing itself full force into the Y2Ks! It's music for forward moving generations, appreciating the foundation of its DNA while still rocking out to the music of today.

Who gets iRock?

*Source - Journal of Behavioral Studies in Business

Generation Y

Born between 1977-1994. Generation Y are the 28-45 year-olds. They experience a high degree of shopping enjoyment, shop frequently, and spend BIG!

Generation X

Born between 1965-1977. Generation X are the 45-57 year-olds. A major force in the market for cars, appliances, and children’s products.

What is iRock's Coverage ARea?

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