21st Century Rock.
iRock is an evolution in Rock radio. Closing the gap that other rock stations leave wide open. While other stations are either classic or current, iRock hinges itself on the 90s rock, dipping back into the 70s and 80s for just a bit, and then throwing itself full force into the Y2Ks! It's music for forward moving generations, appreciating the foundation of it's DNA while still rocking out to the music of today.
Who gets iRock?
Born between 1977-1994. Generation Y are the 20-37 year-olds. They experience a high degree of shopping enjoyment, shop frequently, and spend BIG!
Born between 1965-1977. Generation X are the 37-49 year-olds. Are the middle and latter stages of the coveted 18-49 year old demo. A major force in the market for cars, appliances, and children’s products.
*Source - Journal of Behavioral Studies in Business
Check out iROCK online!
Check out iROCK's website at irocknea.com and find out more about iROCK!